Justloves: A Handwritten Font for Creative Projects
There I was, staring at a blank brand board, trying to figure out how to bring a small café’s personality to life. The client wanted something warm, approachable, and a little playful—something that felt like a handwritten note from a friend. That’s when I reached for Justloves, a fun and authentic handwritten font that had been sitting in my library for a while. It didn’t take long to realize this font could be the perfect match.
Justloves has a soft, organic feel that makes it instantly recognizable. The strokes are slightly uneven, giving it that handcrafted charm that feels genuine rather than forced. It’s not too bold, but it still commands attention when needed. The curves are gentle, and the letters have a natural flow that mimics real handwriting. This makes it ideal for branding that wants to feel personal and inviting.
Using Justloves in Logo Design
For the café logo, I started by testing Justloves on a few different layouts. The font worked well as a headline, especially when paired with a simple serif or sans serif typeface for balance. I found that using it for the main name of the café gave the design a friendly, approachable vibe. It wasn’t too flashy, but it still stood out in a crowd. When I added a subtle shadow or drop shadow, it really popped against the background, making it more legible without losing its handmade feel.
I also experimented with different weights and styles. Some fonts can be tricky to use in multiple sizes, but Justloves maintained its character even when scaled down. That made it easier to use in smaller applications like business cards or packaging labels. It’s clear that the designers behind Justloves thought about how it would perform in real-world scenarios.
Justloves in Brand Identity and Packaging
Once the logo was set, I moved on to the overall brand identity. Justloves became the go-to font for headings, titles, and any text that needed a personal touch. On the café’s packaging, it added a sense of warmth that matched the cozy atmosphere they were going for. Whether it was on a coffee bag, a cup sleeve, or a sticker, Justloves brought that handwritten charm to every surface.
One thing I noticed was how well it worked with other design elements. It paired nicely with a clean sans serif for body text, creating a nice contrast without being jarring. I also tried pairing it with a traditional serif font for some editorial designs, which gave the layout a classic yet modern feel. It was surprising how versatile it was for different applications.
Readability and Visual Hierarchy
Of course, no font is perfect for every situation. Justloves isn’t meant to be used for long blocks of text. Its casual style works best in short-form applications like headlines, logos, or social media graphics. But when used correctly, it adds a lot of personality to a design. It helped reinforce the brand’s message of being friendly and welcoming.
When designing for print, I made sure to test Justloves at different sizes. At larger sizes, it looked great, but when used in smaller formats, like a label or a menu item, I had to be careful with spacing and line height. That said, it still held up well and didn’t feel too cluttered or hard to read.
Testing Justloves Before Finalizing
Before finalizing the brand materials, I created a few mockups to see how Justloves would look in different contexts. I printed out some samples and tested them in various lighting conditions to make sure the font remained legible. I also shared some examples with the client to get their feedback. They loved how it felt authentic and personal, which aligned perfectly with their brand vision.
Another thing I did was check the font’s file formats and licensing. Justloves came with multiple file types, which made it easy to integrate into different design workflows. The commercial license was straightforward, so I didn’t have to worry about any legal issues when delivering the final assets to the client.
Real-World Applications of Justloves
Justloves proved to be a valuable tool in several areas of the project. For social media graphics, it added a unique flair that made the posts stand out. On a homepage hero section, it caught the eye without overwhelming the viewer. Even on a flyer or poster, it contributed to a cohesive visual language that tied everything together.
It also worked well for merchandise, like T-shirts or mugs. The font’s personality translated well into physical products, making the café’s branding more memorable. I found that using it in combination with simple illustrations or icons helped create a balanced and engaging design.
Overall, Justloves is a great choice for designers looking for a script handwritten font that brings a sense of authenticity to their work. It’s not just a pretty font—it’s a tool that can help shape a brand’s identity in a meaningful way. Whether you’re working on a café, a boutique, or a creative studio, Justloves is worth considering for its charm and versatility.
If you’re ever stuck on a design project and need a font that feels personal and expressive, give Justloves a try. You might just find that it becomes one of your go-to typefaces for projects that require a little extra heart and soul.





